Ou comment justifier a posteriori des choix stylistiques pour le moins discutables (Toyota, la marque qui laisse des singes dessiner ses voitures)

When you drive a Prius, (...) there’s a “green halo” around you. You make new friends; you get new business opportunities.
Honda, Ford, Nissan and other car makers sell hybrids, but you can’t pick them out on the road (the Civic hybrid, for instance, looks just like a Civic). The Prius is unmistakable. It marks whoever is driving it as someone who cares about the environment; it’s an act of “conspicuous conservation.

“Conspicuous Conservation” and the Prius Effect (Freakonomics, 21/04/2011)