Arf arf arf : http://www.google.com/technology/pigeonrank.html

The ease of training pigeons was documented early in the annals of science and fully explored by noted psychologist B.F. Skinner, who demonstrated that with only minor incentives, pigeons could be trained to execute complex tasks such as playing ping pong, piloting bombs or revising the Abatements, Credits and Refunds section of the national tax code.
Brin and Page were the first to recognize that this adaptability could be harnessed through massively parallel pecking to solve complex problems, such as ordering large datasets or ordering pizza for large groups of engineers.
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By collecting flocks of pigeons in dense clusters, Google is able to process search queries at speeds superior to traditional search engines, which typically rely on birds of prey, brooding hens or slow-moving waterfowl to do their relevance rankings.

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Google's pigeon-driven methods make tampering with our results extremely difficult. While some unscrupulous websites have tried to boost their ranking by including images on their pages of bread crumbs, bird seed and parrots posing seductively in resplendent plumage, Google's PigeonRank technology cannot be deceived by these techniques.

Dire que ça a 4 ans et que je ne connaissais pas ...