Récompenser les bons élèves, plutôt que pénaliser les mauvais, fonctionnerait même avec les automobilistes (quelle surprise, hein) :
"Congestion charges are sticks; why not try a carrot?
So this spring, with a $3 million research grant from the federal Department of Transportation, Stanford deployed a new system designed by Dr. Prabhakar’s group. Called Capri, for Congestion and Parking Relief Incentives, it allows people driving to the notoriously traffic-clogged campus to enter a daily lottery, with a chance to win up to an extra $50 in their paycheck, just by shifting their commute to off-peak times.
The program has proved so popular that it is to be expanded soon to also cover parking."Incentives for Drivers Who Avoid Traffic Jams (New York Times, 11/06/2012)
